Someone spent hard-earned cash on photography for each of the listings below. Which agent got the best photos for their money? Which sellers are going to have a word with their agent?
Several defects exist in this bedroom photo from a $670k listing. At the sides of the image, the wall, window, furniture and artwork is slanted outward at the top. This is a textbook example of faulty vertical composition – the kind that disqualifies you from membership in the Real Estate Photographers of America. A second defect is also a disqualifier – blown out highlights in the window. Next comes the shadows behind the ceiling fan blades and the lowered ceiling section in the upper left caused by poor camera flash technique. Also related to flash is the unnatural reflection of flash on the nearest bed post and cabinet face on the left.
Photomatix is a brand of software often used to process high dynamic range (HDR) images. Photomatix offers a free demonstration version of their program that embeds their watermark within the image as seen above. When you buy a program license, the watermark is no longer applied. If you’re going to hire a photographer to shoot your listing in HDR, make sure they’ve actually bought their HDR software.
The photo above is an HDR image of a $450k listing taken by a field photographer representing a national franchise. Notice the unnatural halo/discoloration around the window of the exterior door. Is the discoloration a mildew stain, dirt or worn paint? Or is it simply the kind of artifact you often see with HDR interiors? Will a buyer know the difference? Also notice the view out of the door’s window is not crisp. The whole point of HDR is to get clean, crisp window views. It seldom happens.
The good news about this photo is the verticals are almost straight. The bad news? HDR. This image contains HDR’s characteristic haloing around the windows. You’re left wondering just how dirty/discolored the walls are. To add insult to injury, views out the window are unappealing. The supposed ‘benefit’ to using HDR for interiors is to produce a nice window view. Additionally, this photographer has a very dirty image sensor. Dust spots are visible throughout the image.
From a $690k listing. Please help the photographer find the lost focus switch. Next, let’s help them compose for proper verticals.
Tack sharp, properly composed, natural light photography presents this modest $260k home realistically and beautifully. No HDR needed to get a crisp, clear view out of the glass door. EVERY home looks good in natural light.
ColorBandit specializes in natural light photography. Your seller deserves nothing less.